Major Search Engine optimisation


Google Webmaster Tools

Google Webmaster Tools provides you with detailed reports about your pages' visibility on Google. To get started, simply add and verify your site and you'll start to see information right away.

Get Google's view of your site and diagnose problems: See how Google crawls and indexes your site and learn about specific problems we're having accessing it.

Discover your link and query traffic: View, classify, and download comprehensive data about internal and external links to your site with new link reporting tools. Find out which Google search queries drive traffic to your site, and see exactly how users arrive there.

Share information about your site: Tell us about your pages with Sitemaps: which ones are the most important to you and how often they change. You can also let us know how you would like the URLs we index to appear.

Google: Google Webmaster Central



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Tools for uncommon webmaster : Webmaster & SEO Tools


Google Webmaster Tools

The free Copyscape service makes it easy to find copies of your content on the Web. Simply type in the address of your web page, and Copyscape does the rest. Copyscape finds sites that have copied your content without permission, as well as those that have quoted you.

Copyscape offers free information on plagiarism and the Copyscape Forum for discussion.

Free and professional services

Copyscape: Defending your rights online, Copyscape is the leading provider of services that protect your content against online plagiarism and theft.


Google™ Page Rank Query

This page describes a utility, written in Perl, which allows you to display Google PageRank information in a variety of ways:

Query the rank of a page from the command line by specifying the page's URL.
Display page rank for a URL entered in a Web query form, submitted to a CGI application running on a server.
Show the current ranking of a page by a graphical meter embedded within the page.
Show the ranking of arbitrary pages (for example, a comparison chart of various pages) by a collection of meters.

This program uses Yuri Karaban's WWW::Google::PageRank Perl module to obtain page rankings from Google's server. That module, in turn, uses the LWP::UserAgent and URI::Escape modules, both developed by Gisle Aas.

Fourmilab Switzerland: Google™ Page Rank Query by John Walker


PR Checker

Page Rank Checker is a free tool to check Google™ page ranking of any web site pages easily and to display your site's PageRank™ value on your web pages.

PRchecker: Check Page Rank of any web site pages instantly


Google's PageRank Explained

What is PageRank?

PageRank is a numeric value that represents how important a page is on the web. Google figures that when one page links to another page, it is effectively casting a vote for the other page. The more votes that are cast for a page, the more important the page must be. Also, the importance of the page that is casting the vote determines how important the vote itself is. Google calculates a page's importance from the votes cast for it. How important each vote is is taken into account when a page's PageRank is calculated....

How is PageRank calculated?

To calculate the PageRank for a page, all of its inbound links are taken into account. These are links from within the site and links from outside the site...

Internal linking

Fact: A website has a maximum amount of PageRank that is distributed between its pages by internal links.
Fact: The maximum amount of PageRank in a site increases as the number of pages in the site increases.
Fact: By linking poorly, it is possible to fail to reach the site's maximum PageRank, but it is not possible to exceed it.
Cautions: Whilst I thoroughly recommend creating and adding new pages to increase a site's total PageRank so that it can be channeled to specific pages, there are certain types of pages that should not be added. These are pages that are all identical or very nearly identical and are known as cookie-cutters. Google considers them to be spam and they can trigger an alarm that causes the pages, and possibly the entire site, to be penalized. Pages full of good content are a must...

What can we do with this 'overall' PageRank?

We are going to look at some example calculations to see how a site's PageRank can be manipulated, but before doing that, I need to point out that a page will be included in the Google index only if one or more pages on the web link to it. That's according to Google. If a page is not in the Google index, any links from it can't be included in the calculations...

Dangling and Inbound and Outbound links

Examples of these could be given but it is probably clearer to read about them (below) and to 'play' with them in the calculator...


When a page has several links to another page, are all the links counted?
When a page links to itself, is the link counted?
So how much additional PageRank do we need to move up the toolbar?


WebWorkshop: Google's PageRank Explained and how to make the most of it by Phil Craven


Google Ranking Factors - SEO Checklist

There are "over 200 SEO factors" that Google uses to rank pages in the Google search results (SERPs). What are the search engine optimization rules?
Here is the speculation - educated guesses by SEO webmasters on top webmaster forums. Should you wish to achieve a high ranking, the various confirmed and suspected Google Search Engine Optimization (SEO) Rules are listed below.

Google Ranking Factor Checklist

1. Positive ON-Page SEO Factors.

Alleged POSITIVE ON-Page SEO Google Ranking Factors (38)
(Keeping in mind the converse, of course, that when violated, some of these factors
immediately jump into the NEGATIVE On-Page Ranking Factors domain.)

2. Negative ON-Page SEO Factors.

Alleged Negative ON-Page SEO Google Ranking Factors (24)

3. Positive OFF-Page SEO Factors.

Alleged POSITIVE OFF-Page SEO Google Ranking Factors (43)

4. Negative OFF-Page SEO Factors.

Alleged NEGATIVE OFF-Page SEO Google Ranking Factors (13)

Vaughns-1-Pagers: SEO Optimization


Search Engine Optimization (SEO) & Internet Marketing Strategies

My domains point to the exact same content.... It turns out that was a bad mistake. Google (and other search engines) don’t really know that these are actually the same site, so they index the sites independently. That causes problems for ranking... Finally, I could use a “301″ redirect, which is what I did.

Li'l Engine: Solving Google Page Rank problems with a 301 Redirect.


Webmasters/Site owners Help

Check your site is in the Google index:

- Do a site: search
- Verify that your site ranks for your domain name
- Alert Google to your new content

Make sure Google can find and crawl your site

Make sure Google can index your site

Make sure your content is relevant and useful


Google: Site not appearing in search results, or appearing lower



Webmasters/Site owners Help

Following these guidelines will help Google find, index, and rank your site. Even if you choose not to implement any of these suggestions, we strongly encourage you to pay very close attention to the "Quality Guidelines," which outline some of the illicit practices that may lead to a site being removed entirely from the Google index or otherwise penalized. If a site has been penalized, it may no longer show up in results on or on any of Google's partner sites.

When your site is ready submit it to Google, submit a Sitemap, make sure all the sites that should know about your pages are aware your site is online.

Design and content guidelines

- Make a site with a clear hierarchy and text links. Every page should be reachable from at least one static text link.
- Offer a site map to your users with links that point to the important parts of your site. If the site map is larger than 100 or so links, you may want to break the site map into separate pages.

Technical guidelines

-Use a text browser such as Lynx to examine your site, because most search engine spiders see your site much as Lynx would.
- Make use of the robots.txt file on your web server. This file tells crawlers which directories can or cannot be crawled...
- Allow search bots to crawl your sites without session IDs or arguments that track their path through the site ...

Quality guidelines

- Make pages primarily for users, not for search engines...
- Avoid tricks intended to improve search engine rankings...
- Don't participate in link schemes designed to increase your site's ranking or PageRank...
- Don't use unauthorized computer programs to submit pages, check rankings, etc...


Google: Webmaster guidelines


Wordtracker keywords

Wordtracker gives you the words people use when they search for your products and services online. The more you use these keywords in your marketing, the higher your search engine rankings will be. Even better, the benefits of using Wordtracker go beyond SEO to inspire and improve results across all of your online marketing efforts.

Wordtracker approaches keyword research in 2 ways: we have state-of-the-art research tools that can quickly uncover millions of keywords & also easy-to-follow multimedia, workshops & ebooks that can enhance online results.

- Attract more targetted consumers to your site.
- Discover exciting, untapped market niches.
- Increase the Return on Investment of your PPC campaigns.
- Get inspiration for new product ideas & names.
- Learn to craft compelling content that engages visitors.

In short, your search engine rankings will soar, you'll get more visits to your website and more people will buy your products.


Wordtracker: Webmaster guidelines



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